“Who Moved The Magical Cheese!?”
June 17, 2009Pre-S: (that is like a PS, but before… ha!)
This truth will ‘challenge’ some more than others… some will launch scud missiles into this share (based on result and proven experience by the way…) insisting that there is a deadly reccession, while others may look on with queried eyes and still others will stand and applaud for the obvious truths being offered and shared here… you have been warned!
If you have not read the classic business tale “Who Moved My Cheese?” by Spencer Johnson, I suggest you really do so if you and an entertaining and yet truthful, pragmatic look at what is going on in the business and economic world today… though it was written many years ago; the answer is still pretty simple really!
YES, my friends… “The Cheese Has been Moved!”
The Problem:
Two completely juxtaposed schools of though when it comes to entrepreneurs and the economy.
The Situation:
= 1) There definitely IS a knuckle-busting recession and the pool is running dry! (Oh, and the sky is falling… did ya’ hear? Run for cover! hehehe!)
…and
=2) The “Cheese” is still in the maze, it has simply been moved!
Loosely translated, that means that people ARE, in fact still spending money, but the ‘rules’ of value exchange have changed.
The SOLUTION:
Oh, the cheese is still THERE, it’s just in a different position in the maze so to speak.
YES, It is most defiantly THERE, has just been simply MOVED is all.
While SOME are running around crying ‘poor-me’, the consistently successful are clearly enjoying better year(s).
As we have said here many times before, ‘merely survive or Wildly Thrive!”? – In short, business is still GROWING!
This is always true in shifting economic times… it is just history!
The point is, folks still are spending money! Plenty of it! They are smply ‘investing’ for different reasons and much more ‘particularly’. – - Which is a GOOD thing, as I see it anyway! I have been ‘preaching, teaching and nagging’ this would happen over the last 10 years! We just finally hit ‘The Tipping Point’ is all… and here we are!
If you are still suffering from the illusion that people just “buy the stuff you have to sell…”, YOU will likely never find the cheese!
People are looking for solutions to THEIR most pressing wants, needs, cares, concerns and desired outcomes! Period!
People simply “WANT What They Want, When and How THEY Want It”! ‘THEN and only then’ will they invest in the solutions and outcomes YOU may have if they truly believe that you have what THEY most want, need and desire!
Chalk one more up in the WIN column for “Value Added, Re-Elationship Marketing!”
Isn’t THAT the way it should ALWAYS BE?
= Free Enterprise!
= Fair Market Forces!
= Supply & Demand!
…the “Solutions Provider Paradigm!”
Sound familiar?
It SHOULD, it is what we have been screaming at the top of my lungs since we have been sharing success out-loud, online; and for me, since about the time I learned to walk & talk! (Yea, ok, might have been an annoying kid! – Hehehehehehe!)
Oh I know what some of you are saying… You STILL ARE! – Ha!
Maybe so, but it’s more true today than maybe it ever has been in my lifetime, and its only gunna get “MORE TRUE!” Hey, no use denying it!
Simply put We don’t GET PAID for selling our products and services, we get REWARDED for providing VALUE and a “Proven Solution” to people and their most pressing considerations!
How much more plain can I be?
So if you want to WIN in this economy, you will need to:
=> CREATE VALUE and “Locate The Cheese”
=> LEARN how people are looking at the ‘way’ they choose to invest there time, talent and treasure theses days.
=> THEN you will soon figure out how to “generate the value” that unlocks the vault to the financial success paradigm for all citizens of the maze of life.
Simply stated:
Find ways to take what YOU DO to HELP OTHERS do (or get) more of what THEY want, need or desire and ‘POOF’, everyone now has a huge pile of cheese savor and to enjoy!
Obviously, by n’ large this IS a different way of doing business for most folks, or we would NOT be in the ‘blind cheese hunter’ condition that some find themselves in today, right?
This is the WAY that The Best, Brightest and Most Effective Professional Business Experts make the world rotate… they Add Massive VALUE and get Rewarded Accordingly!
Truth is; those experts are NOT having a so-called ‘recession’ crises at all… just a simple cheese hunt is all.
Even MORE Simply Put:
“The More VALUE You Create, The More Money You’ll Make!” (Sound Familiar?)
Now Go Find Your CHEESE!
Whoo Hoo!
“Find Your Passion… DO Your Purpose!”
I am at your service and In HIS Service,
Deano (Creating VALUE for others) in Reno
One Little TIP:
One simple KEY might be that you will need to become more of a ‘Educator/Encourager & Solutions Provider’ and less of a ‘sales person, presenter, performer’ to become as wildly successful as you dream of being!
REMEMBER:
You Get YOUR DREAMS By Helping Others Get Theirs! How COOL Is That!?
You may wish to consider a more fitting title and job discription for yourself now!
= Solutions Provider!
= Dream Granter!
= Wish Giver!
…what say YOU?
So; What do YOU do for a living… no, better said: “A LIFESTYLE”?
