“Winning Amazing Success… One Detail At A Time!”

Top to Bottom or Bottom To TOP? – YOU Be the judge!

I was chatting with some of the family members here at “The Dean’s List, Your University of Success!” (The World’s Largest Success Support Site For Aspiring & Professional Performers/Presenters!) and we were discussion ‘the effectiveness of value-added process of our success business approach’ which caused me to re-share this proven principle of success once again… here, for YOU!

Funny thing is, because it is just “what we do”, we sometimes forget how powerful some of our most profound, profit-producing solution really are… so HERE, once again is a simple reminder of the REAL RESULTS tat can be enjoyed by simply DOING what works on a consistent and persistent basis.

Again, having tested the results going both directions… see what I mean:

In all the most effective marketing I have always enjoyed the most success with “Price-Down” (or Take-Away) selling. REGARDLESS of the means of the message delivery mechanism! (Personal, printed, what-ever…)

HERE is the basic (albeit simple, proven principle of success!) The premise is to always start with the BIGGEST package outline (HINT: selling the big-picture outcomes!) and “THEN” (after that VISION is firmly cast into their minds…) THEN, do the ‘take-always’ one item and one piece and one package at a time… hence the name “Take-Away” selling.

By polar example, If I do the most common “Price-Up” (Up-Selling) they too often stop at the lowest price, sometime the middle package, but rarely make their way all the way to the TOP (Highest Value & Price) package. – - Forget the “Mother Of All Packages” type opportunity! That will rarely, if ever happen if you start at the bottom and try to work your way UP.

Sorry, just what the experience and testing reveals.

Oh SURE, there is no such thing as a “Magic Marketing Bullet” and on some vary rare occasions it does actually make more service sense to “work-up” to the sales offer, but for the most part, the highest and best good of all parties involved (IF you do your job correctly) is in the “Price-Down” or “Take-Away” process.

=> “Price-Down” (Take-Away) always allows for a better opportunity to paint a more completed and comprehensive “Big Picture” Service Solutions Outline and Result for you and your buying re-elationship! – - – You see, they get THAT ‘picturesque rich experience’ insidiously imbedded into their minds and now are  A LOT LESS willing to ‘give up the RESULTS they imagined and truly want, need and desire’ (if you have done a good job of creating that WANT of course!) during the ‘take-away’ process.

Sure, there is a bit more to it in the over-all influence, persuasion & sales process that just that, but the basics are right there! But if you have the chance to simple work from the top-down or the bottom up, you may wish to examine and test the ramifications of each in your own success solutions business!

Success is not usually about the one or two BIG things you may or may not do. Success in life and in business is often won in the minute details of your existing habits and systems of success.

The only real technical difference between an International Gold Olympic Medalist and a athlete that never even ‘placed’ is often minute fraction of one-single-second… plan your win, win, win!

Find Your Passion… DO Your Purpose!

I am at your service and In HIS Service,
Deano (off to see the grandbaby in Oregon) in Reno
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PS
REMEMBER: Anyone In the Albany, Corvallis, Eugene, Portland, Salem areas want to get together and roundtable some proven, powerful SUCCESS while I’m there? – e-Mail Me Directly, NOW!: Results@TheDean.net

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